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Arch Arrival Brow Definer

Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist...

01 jerry brown (medium brown) 02 taupe tom (grey brown) 03 woody scooby (deep brown) 04 felix onyx (dark blackish brown)

Goddess Of Flawless SPF30+ BB Cream

For all the times you’ve struggled to perfect the “no-makeup” makeup look, there is now an answer! Reintroducing the original SUGAR Goddess Of Flawless SPF30+ BB Cream whose ultra-lightweight aerated mousse-textured...

07 vanilla latte (fair) 15 cappuccino (light) 25 macchiato (light medium) 32 cortado (medium) 42 glace (medium beige) 47 borgia (medium tan) 55 americano (medium deep)

Smudge Me Not Liquid Lipstick - 01 Brazen Raisin (Burgundy)

If you've ever lusted for a "one-coat wonder" product for your lips, your search ends here. Get a full-blooded burst of pigment with just a single swipe of the SUGAR Smudge...

Contour De Force Mini Blush - 01 Peach Peak (Soft Peach Pink)

Transform your skin from forgettable to flawless with a pretty pop of colour from the SUGAR Contour De Force Mini Blush. Light and infinitely blendable, a kiss of this blush on...

Arrested For Overstay Waterproof Eyeliner - 01 I'll Be Black (Black)

Always on the go but can't live without a little wing? Your search for that perfect feline flick ends right here, right now! The SUGAR Arrested For Overstay Waterproof Eyeliner (quite literally a...

The Most Eligiblur Smoothing Primer

Airlight, skin-perfecting, and super matte. Here's a smoothing primer that will blur out your pores, wrinkles, fine lines and prolong makeup wear. Cream-based and suitable for all skin types. How to apply:...

All Set To Go Banana Powder

Go ahead and set things right as SUGAR All Set To Go Banana Powder makes its way to the gorgeous makeup clan. A flattering setting powder that diminishes the appearance of fine lines,...

Lash Mob Limitless Mascara - 01 Black With A Bang (Black)

Looking for a magic wand that will transform you from Plain Jane to Queen Bee in seconds? The Lash Mob Limitless Mascara from SUGAR gives you just the drama your eyes need!...