GEARED UP TO SERVE BETTER

FEATURED COLLECTION

Smudge Me Not Liquid Lipstick

Rs. 499.00Rs. 549.00
01 brazen raisin (burgundy) 02 brink of pink (plum rose) 03 tan fan (mauve nude) 04 plum yum (muted plum) 05 rust lust (red terracotta) 06 tangerine queen (orange coral) 07 rethink pink (fuchsia) 08 wine and shine (sangria) 09 suave mauve (mauve) 10 drop dead red (red)

Matte As Hell Crayon Lipstick

Rs. 899.00 Rs. 799.00
01 scarlett o'hara (red) 02 mary poppins (fuchsia) 03 poison ivy (wine) 04 holly golightly (nude) 05 rose dawson (rose pink) 06 coraline jones (orange coral) 07 viola (mauve nude) 08 jackie brown (reddish brown) 09 princess peach (peach) 10 cherry darling (cherry red)

Suede Secret Matte Lipcolour

Rs. 799.00 Rs. 400.00
01 muslin mauve (mauve nude) 02 plush pink (deep rose pink) 03 velvet violet (dark raspberry) 04 crêpe coral (peachy coral) 05 poplin plum (blackened plum) 06 taffeta terracotta (terracotta brown) 07 tweed taupe (taupe rose) 08 brocade burgundy (burgundy) 09 felt fawn (beige nude) 10 satin scarlet (red)

CLEARANCE

GET THE LOOK

JUST-IN

TIPS AND TRICKS

BEST OF THE BEST

Dive into the world of SUGAR

Colour that's crafted for those who refuse to be stereotyped into roles. War paint that challenges the status quo. Classy with sass. Sassy with class. Click on any image to explore!

EXPLORE

BUY MAKEUP PRODUCTS AT SUGAR COSMETICS

Your search for a makeup and beauty range that’s cruelty-free, high on style, and even higher on performance ends here at SUGAR Cosmetics! SUGAR stands for striking shades that perfectly suit every Indian skin tone, extremely rich colour payoff, and long lasting formulas that stand the test of time. This hugely popular range of premium colour cosmetics and beauty products are crafted in state-of-the-art facilities across Germany, Italy, India, USA, and Korea. The clutter-breaking 450+ makeup productsare skillfully wrapped in a signature low-poly mosaic designed packaging that is bursting with colour and is sure to complement the sweet and sassy side of you. 

The chart-topping makeup & beauty range is spread across categories like Lip makeup, Eye makeup, Face makeup, Nail paints and Skin care. The bestselling makeup productsextend from the long lasting lipsticks to lip crayons, lip primers to eyebrow definers, foundation stick with an inbuilt brush to cushion foundations, setting mist to cleansing water. SUGAR has pioneered the trend shift towards “mattes” with its cult-favourite range of Matte Liquid Lipsticks and equally popular Matte Eyeliners. Some of the recent innovations like the ultra-luxe range of lipsticks called Mettle, Jelly Highlighters, a range of Face makeup including colour correctors, highlighters, bronzers and blushesin a stick format, have created waves in the makeup market. Say hello to SUGAR’s newest skincare category with our range of Sheet Masks, Clay Masks and a ground-breaking water based skincare range called the Aquaholic Range and so much more. 

So get ready to dive into the world of SUGAR Cosmetics and rule the world, one look at a time!

AN ASSEMBLAGE OF MAKEUP VARIETIES TO CREATE OUTSTANDING LOOKS

Makeup is not just a necessity; it’s a statement that says we are beautiful, but a dash of lipstick every once in a while makes us feel sexy. SUGAR Cosmetics truly keeps up to our promise to have your back to make heads turns wherever you go. Make sure you own a makeup kit with products that are exclusively created and recommended for you by beauty experts, but most of all – own a makeup kit that makes you feel confident in your own skin. Your selection of SUGAR Cosmetics products to build your makeup box, is sure to provide you with an ensemble that is on-trend and a reflection of you and your style. This makeup set is everything you need to look stunning while you’re on the go; and you might just fall in love with yourself all over again. 

HOW TO CHOOSE THE RIGHT MAKEUP PRODUCTS?

While we guide you through the best picks to make your makeup kit of this stellar range, here are a few things to keep in mind while choosing the right products for you. Number one, understand your skin texture, skin tone, and skin undertone. For texture – If you have dry skin, opt for crème based products and if you have oily skin, pick powder-based products. SUGAR Cosmetics stands strong to the promise of inclusivity in our makeup range and provides a plethora of shades that suit all skin tones and undertones. While you are spoiled for choice when shopping online at SUGAR Cosmetics with makeup productsthat are trending, and hues that are raging the makeup charts, never forget to own your style and be unapologetically yourself!

STEP-BY-STEP GUIDE TO ACE YOUR SUGAR COSMETICS MAKEUP ROUTINE

Here, prepare yourself to play with makeup and find the look that shouts ‘YOU!’ Take a read through a quick guide to the types of makeup products that you can opt for while shopping online at SUGAR. 

PREP: To begin with, always start putting your makeup on a fresh and clean canvas. This means that you should always wash your face, and clear out any residue with a good cleansing water or lotion to start right like the SUGAR Swipe Right Cleansing Water. For a true glow-from-within look, make sure you follow this up with a sheet mask that helps your skin feel supple and smooth. Once the face is set, choose from SUGAR’s collection of face primers, which will help keep your make up in place for a long period of time. A little goes a long way with a pea-sized amount of primer that acts as a skin-perfector, creating the definition of a flawless base whilst blurring out wrinkles and fine lines. According to your skin time, you can choose a mattifying face primer or a hydrating face primer. 

FACE MAKEUP: Start your face makeup by hiding any imperfections, blemishes or skin discolourations by using the SUGAR Magic Wand Waterproof Concealer and the SUGAR Face FWD >> Colour Corrector sticks. Use the two makeup products to cover your under eye dark circles, hyperpigmentation, blemishes, redness, scars and spots. Dot in the product on your face gently and blend in using a light hand. After creating a flawless base, apply your foundation in the shade that’s closest to your skin tone. The best foundation type you could opt for is the foundation cream that comes in a stick format with an attached blending brush at the other end, makes it handy and easy to use like the SUGAR Ace Of Face Foundation Stick. After creating your picture-perfect canvas, finish your base by dabbing some compact or loose powder to set it. For those days when you want to go light on your face makeup, simply use a concealer, followed with a BB cream like the SUGAR Goddess Of Flawless SPF30+ BB Cream or SUGARPower Clay SPF20 BB Cushion that suits your skintone and set it in with the SUGAR Dream Cover SPF15 Mattifying Compact

It’s now time to contour your face, get that perfect chiseled look. Create a defined jawline, highlight your best features and give yourself those flushed cheeks. Use the SUGAR Contour De Force Mini Bronzeror the SUGAR Face FWD >> Contour Stick under your cheekbones to sculpt and define. Apply small amounts of your bronzer along the hollow till your hairline and on the sides of your nose to achieve a defined look. You can also apply it under your jawline for a completely sculpted look. For a brilliant flush of colour use a blush brush and apply the SUGAR Contour De Force Mini Blushto the apples of the cheek. Amp up the shine and glow on your skin by applying the SUGAR Contour De Force Mini Highlighter. Apply your highlighter anywhere you want intense glow, like the top of your cheekbones, over or under browbones, down the bridge of the nose, on the cupids bow of your lips and even the inner corner of the eyes.

EYE MAKEUP: Now let’s talk about creating an impeccable ‘eye candy’! Start your eye makeup by defining your eyebrow. Use the SUGAR Arch Arrival Brow Definer in the right shade that matches the shade of your eyebrow hair. Define and fill in your eyebrows in short strokes, and then comb them out with the attached brush to achieve naturally groomed or strikingly bold eyebrows. 

Next, win over your eye game by choosing a richly pigmented and blendable eyeshadow palette that comes with a mirror and dual-ended applicator. Your eye shadow kit should include matte eyeshadow shades in nudes and deeper hues, metallic and foil powders. You can choose any of your fave from the SUGAR Blend The Rules Eyeshadow Palette For a beginner, using eyeshadow crayons like the SUGAR Eyes & Shone Shadow Crayonare an easier hack to achieve that gorgeous eye makeup. Line your eyes with a classic black matte eyeliner or add a pop of colour with a blue eyeliner, green kohl pencil, metallic liquid liners or coloured gel eyeliners. Choose your style from the SUGAR Eyeliners and Kohl range. It’s time to be high on lashes - create exaggerated lashes by adding dollops of clumping-free mascara like the SUGAR Lash Mob Limitless Mascaraor Uptown Curl Lengthening Mascara. For an easy, everyday makeup look, skip the eyeliner and kajal, only wear a volumising mascara that will make your eyes look bigger and brighter.

LIP MAKEUP: To get a smooth application for your lipstick and make it last longer, begin with a lip primer like the SUGAR Seal The Show Lip Primer. Start with defining your pout with the SUGAR Lipping On The Edge Lip Liner that gives you fuller, matte looking lips. There is an abundance of choice for the type of lipstick, the texture and finish that you could choose from. Opt for a Liquid Lipstick with a super matte finish and long lasting power like the SUGAR Smudge Me Not Liquid Lipstick, or an easy to use crayon lipstick like the SUGAR Matte As Hell Crayon Lipstick with a comfort matte finish that skips the need of a lip liner. You will be showered with choices from a classic bullet lipstick like the SUGAR Nothing Else Matter Longwear Lipstick, to twist up oval-shaped slim bullet lipstick like the SUGAR Matte Attack Transferproof Lipstick ensuring precise and proper application and coverage. You can choose from a super matte texture, to a velvety matte feel, and crème, metallic or gloss finish lipsticks from SUGAR’s massive lip makeup collection. Your lipstick shades collection will be incomplete without a classy red and a perfect nude that appropriately complements your skin colour. Other must-have lipstick colours are a popping pink and purple for parties, a soft mauve and pink or earthy browns for an office look or day dates, and some glossy lipstick shades and metallic lipstick colours for the day you want to glam it up. As a beginner, we would recommend your go-to lipstick should definitely be a subtle shade (soft pink or nude brown lipstick colour). 

With an endless range of lipstick shades and textures to choose from, you are sure to find your lipstick colour for every mood and occasion. 

NAIL PAINT: Your makeup kit is never complete without a range of nail polish colours. Let your fingers do the talking with SUGAR’s nail polish range called Tip Tac Toe Nail Lacquers that are sure to keep your tips on-point! Choose your favourite nail paint colours from a wide range of glossy, matte or shimmer nail lacquers. The chip-free, streak-free formulation, quick dry formula and specially-crafted ergonomic applicator checks on all your nail paint woes. Get experimental and creative with nail polish trends and nail art fads by choosing the best fits for you from our wide range of nail paint colours. A pro tip - while applying your nail paint, apply a thin layer of petroleum jelly around each nail to prevent the nail polish colour to dry outside the lines of your nails. Also always remember to allow your nail paint to dry completely before going in for your second cost of nail paint colour.

POST MAKEUP CARE: Removing your makeup, and continuing with a cleansing, toning and moisturizing routine is mandatory before you retire for the day. Use cleansing water to wipe out your makeup, and then follow the Korean beauty care routine of double cleansing. This means you wash your face and clear out any residue with a gentle face wash even after using cleaning water or lotion. Proceed with a pore cleansing mask, peel off mask or Korean sheet mask and finally end with a hydrating overnight sleeping mask. Your perfect pick for this would be the SUGAR Swipe Right Cleansing Water, following with the SUGAR Power Clay 3-min Pore Cleansing Mask or Power Clay Peel Off Mask. You can also use your favourite from SUGAR’s wide range of Sheet Masks. Then end this routine with the SUGAR Aquaholic Overnight Water Mask. This routine helps to avoid clogging of pores and ensures healthy skin.